No.1 Trusted Flooring Brand in Malaysia. More than Just Flooring
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The real - who we are?

The story behind Primelay brand

Every business has a unique story, and our journey began in 2010 when the management team of Primelay Flooring recognized the need for a better approach to the flooring industry. With years of experience and global exposure in the export business, we identified untapped potential in the flooring industry and decided to pave the way for a new era of innovative and sustainable flooring solutions.
We started our business with the idea of providing quality rubber flooring to people all over the world.
Our affordable products include EPDM seamless flooring, playground flooring for children, gym flooring, ballistic solutions, rubber pavers, and underlay for carpet and timber laminate flooring, as well as sports flooring.
We started our business in 2010 under the name Taureans Concept Sdn Bhd.

2013

Develop a brand name Primelay

We decided to develop a brand name that would be recognized globally and locally as a trustworthy supplier of flooring. We came up with the name Primelay, which combines “prime” and “lay”.

2018

We decide to change the company name to PSF Industries Sdn Bhd from Taureans Concept with better team & bigger warehousing facilities

At Primelay, we focus on specialty flooring that is important to the flooring market. We strive to develop the best products and offer attractive prices for our customers.
Over the years, Primelay has become a well-known brand in Malaysia.

Upgraded

Primelay

We decided to move to a bigger premises at Bukit Angkat, Kajang, which is close to Kuala Lumpur town and many highways for easy transportation and stocking. This decision was made to focus on local demand and keep a large inventory of various flooring in stock.

We keep a wide range of flooring solutions in stock

Global Reach, Local Expertise

Expert Installation & Custom Flooring Solutions

We keep a wide range of flooring solutions in stock

MISSION

At Primelay, we have simple mission, that is to

Build trust and bond with our customers

Both locally and overseas…. We strive to put your satisfaction first and ensure to provide the best quality products that what are you looking for. As a brand, we’re constantly innovating and evolving, creating new products and improving our existing offerings to meet the ever-changing needs of our customers. Our focus on quality and innovation has helped us to build lasting relationships with our valued clients, both in Malaysia and around the world.

VISION

We aim to redefine the flooring industry by providing affordable, top-quality, and customizable flooring options that exceed our customers’ expectations.

Our vision is to be the premier flooring supplier in Malaysia, offering a wide range of specialty products that cater to the needs of contractors, interior designers, and end-users, with a strong commitment to quality and excellence.

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