The real - who we are?
The story behind Primelay brand
![](https://primelay.com.my/wp-content/uploads/2023/05/image-12-min.jpg)
Every business has a unique story, and our journey began in 2010 when the management team of Primelay Flooring recognized the need for a better approach to the flooring industry. With years of experience and global exposure in the export business, we identified untapped potential in the flooring industry and decided to pave the way for a new era of innovative and sustainable flooring solutions.
We started our business with the idea of providing quality rubber flooring to people all over the world.
Our affordable products include EPDM seamless flooring, playground flooring for children, gym flooring, ballistic solutions, rubber pavers, and underlay for carpet and timber laminate flooring, as well as sports flooring.
We started our business in 2010 under the name Taureans Concept Sdn Bhd.
2013
Develop a brand name Primelay
We decided to develop a brand name that would be recognized globally and locally as a trustworthy supplier of flooring. We came up with the name Primelay, which combines “prime” and “lay”.
![](https://primelay.com.my/wp-content/uploads/2024/07/Our-Brands-Logo-1024x672.png)
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2018
We decide to change the company name to PSF Industries Sdn Bhd from Taureans Concept with better team & bigger warehousing facilities
At Primelay, we focus on specialty flooring that is important to the flooring market. We strive to develop the best products and offer attractive prices for our customers.
Over the years, Primelay has become a well-known brand in Malaysia.
Upgraded
Primelay
We decided to move to a bigger premises at Bukit Angkat, Kajang, which is close to Kuala Lumpur town and many highways for easy transportation and stocking. This decision was made to focus on local demand and keep a large inventory of various flooring in stock.
![](https://primelay.com.my/wp-content/uploads/2023/05/image-12-1.jpg)
We keep a wide range of flooring solutions in stock
Global Reach, Local Expertise
- We're proud to be a global supplier of high-quality flooring solutions.
- With a reputation for excellence that extends around the world, we're committed to delivering superior products and service to all of our clients, including those in our local market.
- Whether you're a B2B client looking for the best flooring in Malaysia or a global partner in need of top-quality flooring solutions, we're here to help.
- Our team of experts has the knowledge and expertise needed to meet your specific needs, and we're committed to providing exceptional service every step of the way.
- So if you're looking for a flooring supplier that inspires confidence, look no further than Primelay.
- Contact us today to learn more about our world-class products and services.
Expert Installation & Custom Flooring Solutions
- We understand that finding the perfect flooring solution is just the first step.
- That's why we've extended our supply service to include expert installation by a team of highly-skilled professionals for local Malaysian market.
- Our installation services ensure a seamless and hassle-free experience for our customers, from start to finish. In addition to our installation services, we also offer custom flooring solutions without lengthy wait times.
- Our team of experts is always available to provide free consultations, ensuring that our clients receive personalized and tailored solutions that meet their specific needs and preferences.
- We're committed to delivering exceptional service and quality products that exceed our customers' expectations.
We keep a wide range of flooring solutions in stock
MISSION
At Primelay, we have simple mission, that is to
Build trust and bond with our customers
Both locally and overseas…. We strive to put your satisfaction first and ensure to provide the best quality products that what are you looking for. As a brand, we’re constantly innovating and evolving, creating new products and improving our existing offerings to meet the ever-changing needs of our customers. Our focus on quality and innovation has helped us to build lasting relationships with our valued clients, both in Malaysia and around the world.
VISION
We aim to redefine the flooring industry by providing affordable, top-quality, and customizable flooring options that exceed our customers’ expectations.
Our vision is to be the premier flooring supplier in Malaysia, offering a wide range of specialty products that cater to the needs of contractors, interior designers, and end-users, with a strong commitment to quality and excellence.